Items where Author is "Esteller-Cucala, Maria"
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Esteller-Cucala, Maria and Fernandez, Vicenc and Villuendas, Diego (2020) Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites. Frontiers in Artificial Intelligence, 3. ISSN 2624-8212