Items where Author is "Royo-Vela, Marcelo"

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Article

Royo-Vela, Marcelo and Velasquez Serrano, Mariell (2021) Value Co-Creation Process and Measurement in 4.0 SMEs: An Exploratory Research in a B2B Marketing Innovation Context. Administrative Sciences, 11 (1). p. 20. ISSN 2076-3387

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