Homestay Development Strategy in Borobudur Temple Area

The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homestay representatives in as many as 20 tourist villages in Borobudur District and 1 Mendut village in the Borobudur Temple area. The result formulates several strategies, such as developing local wisdom-based cultural tour packages, determining the centralized management of homestays in one manager, forming homestay associations in each village, empowering local people to run their homestay businesses, building facilities and setting rules about local transportation in Borobudur area villages, and others. Based on the QSPM, the priority strategies are obtained to be sorted, namely, the main one is to determine the centralized management of homestays in one manager, followed by the strategy of forming homestay associations in each village and improving the quality of human resources through homestay training.